They are starting to believe in our brand. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. There are times when you will have to choose between motherhood and work. Its something we have to change. Sometimes you need to take a detour even when the goalpost is within your sight. You can never rest with retail. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. But 27 years cant all be smooth sailing. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. Every moment of weakness I encounter, I step back and give time to myself to reflect. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. Aadi Adeal Amjad Biography - Age, Height, Wife, Family, Drama List ; Dil e Veeran Drama Cast Real Name & Pictures ; . When the mother works, it reflects in the mindset of her children.. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . For the best experience on our site, be sure to turn on Javascript in your browser. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. He authored his memoir 'Truth Always Prevails' in 2014. Before, I would worry about the gender and looks of the baby. "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. SH: You have to give a five to six year timeframe to any business. Even now, patients are doubtful of a female surgeon till they get to know and trust her. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. Life before Sana Safinaz was good but Sana is thankful for being here. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. Facebook gives people the power to. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. "Our first ever show was a disaster; I remember Safinaz cried after it. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. Sana and Safinaz are the most non-political and pleasant people in the field. She had just begun her career when her baby started falling ill very frequently. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. "It does, but you have to rise above it," responds Safinaz. March 23, 2020. Thats why Sana Safinaz today has a very young dynamic.". Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. These are incredible achievements, and as mentors to the industry we need to focus on them. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. When youre older you shrug it off and say, so what if missed the first step whats the big deal? See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. Mehrs children are her little miracles. SH: Contained maybe; but it is a big business. I am what I am because of the unrelenting love and tolerance shown towards me by my mother. Theyre going to trust Mohsin. Hobby for privileged class with millions of important contacts. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. We are a tiny business, for me it felt super uber cool to have my name up there. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. "Were not arrogant," Safinaz echoes the thought. I do everything I tell everybody else to do. She is someone who values the lessons life has to teach. Elitist, and Impractical and expensive for the average woman. In our society a lot of women depend on their families for little things that provide them happiness. Presently, Mr. Hashwani is Non-Executive Chairman of Pakistan Services Ltd., Chairman for Pearl Tours & Travels (Pvt) Ltd. (a subsidiary of Pakistan Services Ltd.), Chairman & Chief Executive Officer of Hashwani Hotels Ltd . She was much older and that allowed her to become calmer and wiser. Sana and I have no knowledge of retail; we are learning day to day. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. "That was my baby. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". I wouldnt have been here, giving this interview, if it wasnt for them.. SM: Look at the number of Fashion Weeks taking place every year. Such a time too, passes.. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. The CEO of Nishat Hotels and Properties, this young mother is successful, patient and extremely down to earth. From my mother to my sisters and my cousins, everyone has been doing great things. That way she wont have to compromise. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. Men dont think they need to take of their skin but its just dirt and must be cleaned up! She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. The business of fashion has become tremendously exciting because its highly challenging. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. Fashion is one of the few thriving businesses in Pakistan. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit That is the scary bit! That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. The statement was published at Sana Safinaz's official Instagram handle. As a woman you have more responsibility of raising your kids well even if the father is very involved. Women unnecessarily make themselves go through the guilt of not doing enough. KARACHI: In an exclusive interview with . SH: Not at all. Text Us @ 9095 (For Residents Of Pakistan Only). Salina now tries to go through the day in a disciplined manner but this is an alien concept to a lot of people. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. But Im not. Shes a super woman and my wonder woman.. In fact she entered this field because of her own skin troubles. She also loves spending time with her husband, we are one team, once a week we have date night.. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. Mohsin (Ali Tawasuli) is the person who passes stuff for us. Public asset : 397,260 USD. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. I am trying to progress to a newer place and learning new things. Education matters. "Of course we do," says Sana. A: So it is contained? Sana Safinaz is part of SSFR (PVT.) The House of Sana Safinaz has been her home away from home. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. Let me explain. That is quite an achievement in a male dominated corporate world. She passed all her exams in her first attempt and was one of the few to complete her CA in the 4 year duration. A: What are the main challenges for fashion as an industry? Rich getting richer. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. We design and run bridal entirely on our own. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. Your time is not necessarily your own and having the support of your family is imperative. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. SM: The biggest problem is finding skilled labour, although in 10 years time you will find that skilled labour, because the industry will demand that those people come forth. March 24, 2020. Anugerah. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. Do they ever think anything is enough? Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. SM: When you see someone walking down the street wearing your print, it gives you a high, because you realise that you can actually determine and change fashion. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. Nothing is impossible. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. Therefore, to create work-life balance, she quit her demanding job at Sana Safinaz and decided to pursue her passion in arts through teaching just after she got married. You cant make this work alone; its not possible. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. Saadia Qamar March 20, 2011. She feels that today, everyone is in rat race, trying to beat the rest and are oblivious to their surroundings. (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 Just be confident and believe in yourself. Her weekends were taken up by jewelry and allocating enough time to it was challenging. Running a business in Pakistan is a challenge in itself. @F. Shah I guess they design for the niche, not for general public. Sana has selected women that have aspired against the odds with hardwork and dedication. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. "Our first ever show was a disaster; I remember Safinaz cried after it. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. By Web Desk. The statement came a day after . Once we reached our 100th issue we knew that we were in control and we could do this.. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. "I took it very seriously. However, the company was nationalised in 1973. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. Save my name, email, and website in this browser for the next time I comment. What went wrong and how can I correct it? They have . Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. In fact, were looking forward to it! She has a basic skin regime that she follows daily. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. Now we feel we are standing at a precipice and we are scared. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. I am really excited by design because right now you have these tremendous school of kids coming out. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. We have entered the next level with prt and are investing in the product and the brand. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. If we are careless as an industry, the impact is huge. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. At the end of the day when I go home, I am motivated and excited to see them, she explains. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. Its cheaper than lawn, so we will hit another dynamic in the population. [7] With experience, they have learnt how to deal with people, customers, and compensations. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. When I did it, that moment gave me power and courage. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. I design lawn entirely on my own. She doesnt use her phone much and takes a break from social media. SM: No. SH: Its the nature of the business. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. "The minute we dont have it we start to get bored. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. Safinaz is married to Sana's brother. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. "And thats actually the reason why things have taken off. I felt like quitting at that moment. You learn to deal with problems as you go along. She spent some time in Sri Lanka and noticed that they had a ministry for floral decoration. AURORA: How do you perceive SANA SAFINAZ as a brand? Number of locations. SH: We will; with prt and lawn we have already done it. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. Instead, she took up hourly based teaching assignments and started teaching CA students. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. Terms and Conditions Privacy Policy. SH: The entirely on our own is no longer something to take pride in. So the price is a key point.". PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. Abroad, when a designer retires, the design house goes and finds the next top designer. It was a slow and subtle evolution. You have to protect your business smartly. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. You take a motif, you merge and change and take ownership of it. She advises other young girls to do the same, and to not be bothered by the opinion of others. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. Due to her versatile nature she is well known among her fans across the country. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. And be the first to get updates on discounts, contests, products & promotions! Your children are your extension, something tangible that you leave behind in the world. But after becoming a mother my perception of life has changed. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. Making it into a professional business is the key.". Especially for girls in this misogynistic society. SH: Profitability is something we will definitely see. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency.
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